In the world of cosmetics, there’s always a handful of new beauty products to unearth. With reformulated classics, just-discovered ingredients, and high-tech tools released each month, understanding what to stock your vanity with can feel confusing. To help inform your buy, here we take a look at the new beauty arrivals worth knowing—and shopping.
You can expect some of the best new beauty products to launch in May. It’s a time for a reset in many ways—finally shedding the winter scaries and embracing all the discoveries summer holds. We’ve reimagined our routines, pulled the sunscreen back out, and treated ourselves to a warm-weather beauty pick-me-up.
Those of us in a shopping—or revamp—mood have a bevy of bits to choose from. SkinCeuticals just debuted a regenerative face cream designed to bolster the results of your in-office aesthetic treatments, utilizing six active ingredients to reduce downtime, hyperpigmentation, and redness. Lips are getting some repair too, by way of shine-inducing formulas inspired by beauty traditions around the globe—Glow Recipe looked to Korea, while S’Able Labs drew from Africa. As for makeup essentials, Merit, Westman Atelier, and Chanel make a strong case for swapping out your current must-haves in favor of high-performance staples that are future classics in the making.
Read on for all of this and more—a look at the beauty launches to know across the makeup, skin, and wellness worlds, below.
Vogue’s Favorite New Beauty Products
Merit The Uniform Tinted Mineral SPF 45
- Why We Love It: Since Merit’s tinted sunscreen launched, I have not met a single person who does not like it. Often discussed in the hallways of Vogue or at various beauty editor events, what I hear most gush over is its lightweight, natural finish that enhances the look of skin in a way only Merit can. With sheer, but buildable coverage, powered by 100% non-nano zinc oxide, this safeguards against UV rays while evening out one’s complexion. “We considered all the things you don’t like [about sunscreen] and optimized it on every level,” the brand’s chief marketing officer Aila Morin told Vogue in our review.
- Key Ingredients: 100% zinc oxide, plant-derived emollient, plant-based mineral SPF booster
- Shades: 15
- Size: 50 mL
SkinCeuticals Advanced RGN-6 Regenerative Cream
- Why We Love It: SkinCeuticals recognizes that aesthetic procedures are at an all-time high, leaving many of us wondering how to treat skin post-care—which is where its latest cream comes in. Inspired by the benefits of an in-office laser treatment, Advanced RGN-6 is designed for ultimate skin regeneration, covering six dimensions of skin repair. From redness and inflammation to pigment regulation, this uses six active ingredients—think 2% niacinamide and 0.2% bioceramide—to reduce downtime and optimize anti-aging benefits for a smoother, brighter, more youthful complexion.
- Key Ingredients: 10% glyco-repair, 1% eperuline, 2% niacinamide, 2% acetyl tetrapeptide-9, 0.2% ectoin, 0.2% bioceramide 603
- Size: 50 mL
Westman Atelier Lip Shape Lip Liner
- Why We Love It: Westman Atelier‘s lip liner has exceptional glide. No surprise considering it’s formulated with a carnauba and candelilla wax blend and jojoba seed oil, which lend a melt-into-lips texture and absolutely no tugging. Its color payoff comes via micronized pigment, delivering natural hues across its eight shades. The idea here is to accentuate, define, and shape without being overly done; in other words, choose from a range of blushy mauves, warm browns, and dusty nudes to create a modern lip look with ease.
- Key Ingredients: Carnauba & candelilla wax blend, jojoba seed oil, micronized pigment
- Shades: 8
- Size: 0.03 oz
Timebeam Bounce Mode Healthy Pixie
- Why We Love It: Of all the budding wellness trends, NAD+ is garnering particular attention. A coenzyme naturally found in the body, working to spur cellular processes, the ingredient was once reserved for use in infusions via IV drips; however, in 2025, the NAD+ supplement is gaining traction. Timebeam is the latest addition, introducing its properties with a lineup of pixie powders and facial serums. It’s Bounce Mode Healthy Pixie is a personal favorite—formulated with NAD+ booster, hyaluronic acid, and electrolytes for enhanced energy and focus. I take it in the morning before work and am always astounded by my new levels of productivity.
- Key Ingredients: NAD+ booster, hyaluronic acid, electrolytes
- Size: 30 sticks
Chanel Les Beiges Healthy Glow Natural Eyeshadow Palette
- Why We Love It: My go-to eyeshadow palette is back in a new shade. Enter Chanel’s Golden Hour collection, perfect for sunny days ahead. Chanel Global Makeup Creative Partner Valentina Li was inspired by the colors of dusk and dawn, blending rose, burnt orange, coral, and warm mauves into a glistening compact that is certain to illuminate les yeux. The beauty of this is in its simplicity of use; the shades are approachable by nature, but leave a lasting impression on one’s makeup look nonetheless.
- Shades: 5 shades per palette; 6 in total
Glow Recipe Glass Balm
- Why We Love It: For their latest debut, Glow Recipe cofounders Christine Chang and Sarah Lee sought inspiration from the Korean dessert bingsoo. When you have shaved ice, there’s a bit of sheerness—the glossiness that shines through from the ice,” Lee told Vogue. Inside, hyaluronic acid microspheres work as “hydration magnets” to draw moisture into the lips for lasting nourishment and volume. Except for exceptional head-turning shine sans stickiness. “This product summed up in a sentence is lasting hydration meets glassy lip shine,” Chang adds.
- Key Ingredients: Hyaluronic microspheres, glycerin, fruit extracts
- Shades: Four
- Size: 50 mL
La Prairie Hydro Emulsion
- Why We Love It: In its new Hydro Emulsion, La Prairie distills its caviar prowess into a featherlight formula that toys with the line between lotion and moisturizer. Pairing caviar micronutrients, the new caviar hydroessence, and the brand’s Exclusive Cellular Complex, this works to spur skin’s cellular processes and repair, while hyaluronic acid and shea butter support skin’s moisture levels. Dr. Jacqueline Hill, La Prairie’s director of strategic innovation and science, calls it “the perfect product to decrease wrinkles, targeting wrinkle count, depth, and volume to reveal firm youthful skin as demonstrated by clinical tests” in a press release. Expect a more youthful complexion with consistent use, and airy wear that’s excellent under makeup.
- Key Ingredients: Exclusive Cellular Complex, caviar micro-nutrients, caviar hydroessence, squalane, shea butter
- Size: 2.36 oz.
S’Able Labs Moringa Lip Salve
- Why We Love It: While many lip balms rely upon peptides or hyaluronic acid to draw moisture into the skin, S’Able Labs looks to African botanicals, antioxidants, and lipid-rich ingredients. “I needed more than moisture,” co-founder and CEO Sabrina Elba said in a press release. “This salve goes further, with rich nourishment and real care for hyperpigmentation. A step above what is available on the market. The lip care I always wished existed.” To wit, this utilizes her label’s HyperPrevent technology (a patented system designed to inhibit melanin growth to address hyperpigmentation), plus the likes of moringa, prickly pear, castor and marula oils—whipped into a plus salve that not only helps even tone and provide environmental protection, but lend your pout a subtle shine.
- Key Ingredients: Moringa, prickly pear, castor oil, marula oil, marshmallow root, licorice root, ultra spheres, kahlwax supeursoft ester
- Size: 15 mL
Want to learn about more new beauty products? Read last month’s picks below.
The Mineral Sunscreen: Augustinus Bader The Mineral Sunscreen SPF 50
- Why We Love It: Now introducing Augustinus Bader’s first sunscreen. Aligned with the rest of its regenerative collection, this is led by the properties of its TFC8 technology—meaning the sunscreen doesn’t only protect against harmful UVA and UVB rays but offers a host of anti-aging benefits, too. Featuring non-nano SPF 50 (by way of mineral zinc oxide and titanium dioxide filters), this shields skin against sun damage, while microalgae extract, cotton seed extract, pomegranate flower, perilla leaf, kakadu plum complex, raspberry seed oil, burti oil deliver antioxidant and replenishing properties to skin. Expect weightless wear and an glistening gleam with each use.
- Key Ingredients: Titanium dioxide 9.102%, zinc oxide 13.175%, TFC8, microalgae extract, cotton seed extract, pomegranate flower, perilla leaf, kakadu plum complex, raspberry seed oil, burti oil
- Best For: Protecting against UV rays
The Sheer Lip Liner: Merit Signature Lip Liner
- Why We Love It: No-liner lip liner has massive crowd appeal these days. In lieu of the bold definition you might expect from traditional lip liners, these trending iterations offer more minimal, undetectable color payoff while subtly enhancing one’s pout—as evidenced by Merit’s latest debut, the Signature Lip Liner. “It’s buildable—sheer for someone who is new to lip liner or wants something natural, but can be built into higher coverage for more payoff if that’s what you’re after,” Merit’s chief marketing officer Aila Morin told Vogue. Exceptionally creamy with a crayon-thin tip and available in a few modern flesh-toned hues, this glides on smoothly sans noticeable lines.
- Key Ingredients: Jojoba seed oil
- Best For: Lining, defining, and accentuating the lips
The Hair Thickening Shampoo: Oribe Serene Scalp Densifying Shampoo
- Why We Love It: Oribe’s hopping on the hair-thickening train with its latest launch. The Serene Scalp Densifying Collection is a trio of treatments to remedy signs of hair loss. Each does so via Capixyl (a biomimetic peptide combined with red clover extract), Redensyl (a patented, plant-based hair loss treatment), and pea sprout extract to fortify the scalp, replenish moisture, and improve hair’s density. Oribe’s signature complex of watermelon, lychee, and edelweiss flower is also prominent—aiding signs of environmental stress, damage, and dryness. Lather in the shampoo, nourish with the conditioner, and follow with the Densifying Treatment Spray—which specifically utilizes a densifying polymer, biotin, niacinamide, and peppermint oil—to instantly aid hair’s fullness.
- Key Ingredients: Capixyl, Redensyl, Oribe Signature Complex (a blend of watermelon, lychee, and edelweiss flower)
- Best For: Improving signs of hair loss for visibly thicker, fuller hair
The Cheek Compact: Westman Atelier Blush Duo
- Why We Love It: When we asked visionary makeup artist Gucci Westman what the inspiration was for this new arrival, she said she wanted to create a powder for people who don’t like powder—to add dimension to any look when layered with creams or worn on their own. “It has the most luxurious texture and the most premium payoff,” she previously told Vogue. “The color never streaks, so application feels like a dream.” The stunning pink, mauve, and brown hues enliven the skin so perfectly via plant-derived squalane, volcanic rock, and special-effects pigments that land onto skin without the weight of a traditional powder.
- Key Ingredients: Plant-derived squalane, volcanic rock, special-effects pigments
- Best For: Blushing and bronzing to a diffused finish
The Gourmand Scent: Maison Francis Kurkdjian Kurky Eau de Parfum
- Why We Love It: Francis Kurkdjian is in a redolent mood. Taking after his childhood nickname, Kurky has a playful, carefree spirit. Smooth and sweet—like an orange creamsicle on a summer day—this gets its jovial, mouthwatering appeal through a tutti-frutti accord (a fruity cornucopia of berries, oranges, and peaches), white musks, and vanilla that’s a welcome reminder not to take life, and especially scent-wearing, too seriously. As Kurkdjian puts it, think of it as “the perfume of grown-ups who dare to dream like kids.”
- Key Notes: Cream, fruit, vanilla, musk
- Best For: Any gourmand fragrance lover
The Night Cream: Dior Prestige Le Baume de Minuit Overnight Cream
- Why We Love It: Dior knows a thing or two about a great face cream. See Capture Totale, Hydra Life, and Prestige Le Micro-Caviar de Rose as proof. Last month, it leveled up its assortment with the launch of Le Baume de Minuit Overnight Cream from its Prestige collection. The star of the formula is the label’s Rosapeptide de Minuit—an efficacious complex where the sap of the rose is paired with two peptides, alongside a rose molecule and madecassic acid for a sink-into-skin night cream that will boost cellular’s reparative functions while you sleep.
- Key Ingredients: Rosapeptide, meadowfoam seed oil, glycerin, jojoba esters
- Best For: A rich, reparative night cream
The Skin Tint: Milk Makeup Hydro Grip Hydrating Gel Skin Tint
- Why We Love It: Everyone’s loving skin tints these days. Unfamiliar? “A skin tint is a lightweight, sheer coverage product designed to even out skin tone and provide a natural, skin-like finish,” celebrity makeup artist Monica Blunder previously said—a description that rings true for Milk’s iteration. Available in 15 shades, this is designed for twelve hours of hydration through a triple-form of hyaluronic acid, niacinamide, and blue agave extract, which when buffed into skin imparts a natural radiance that won’t exacerbate fine lines or enlarged pores.
- Key Ingredients: Triluronic acid, niacinamide, blue agave extract
- Best For: A weightless skin tint with a natural finish
The Soft-Focus Blush: Saie SuperSuede Powder Blush
- Why We Love It: You can bake a cake, or you can bake a blush—as evidenced by Saie’s latest. SuperSuede is the brand’s new powder formula, hand-whipped to deposit pigments—rich in plant-derived squalane, glycerin, and hyaluronic acid—into a featherlight blush that lays exceptionally on the skin. The finish here is diffused and a bit matte (the filtered effect of dreams!), while silica and mica help blur sans cakiness.
- Key Ingredients: Plant-derived squalane, glycerin, hyaluronic acid, silica, mica
- Best For: A clean blush delivering a diffused finish
The Bronzing Serum: Victoria Beckham Beauty The Cell Rejuvenating Illuminator
- Why We Love It: Those partial to all-over illuminators will be obsessed with this option from Victoria Beckham Beauty. Backed by Augustinus Bader’s TFC8 (a new addition to the duo’s ongoing collection), this is more skincare than makeup. The acclaimed peptide technology is cocktailed with natural black tea ferment, ectoin, four types of hyaluronic acid, luminescent plant extract, squalane, and niacinamide to aid virtually all skin concerns—dryness, enlarged pores, dullness, and loss of firmness. Visually though, the serum leaves a non-glittery bronze across three shades—Rose, Pearlescent, and Golden—worn on its own or beneath makeup.
- Key Ingredients: TFC8, natural black tea ferment, ectoin, four types of hyaluronic acid, luminescent plant extract, squalane, niacinamide
- Best For: A radiance-boosting, bronzing version of your favorite face cream or primer
The Viral Highlighter: Haus Labs Bio-Radiant Glassy Balm Highlighter Stick
- Why We Love It: The Haus Labs Bio-Radiant highlighter stick is one of those finds that’s just as good IRL as it is on social media—let’s just say the glow is real. It offers a slippery balm consistency (I’d liken the feel to a serum stick; this balm does contain 64% skin-care actives after all) delivering sheer tints of color with just a few swatches of the stick—resulting in reflective, wet-looking shine of a highlighter but with the pigment, of say, bronzing drops. The gleam is undeniable—great worn on the cheeks, high points of the face, or even the eyes. And with six shades to choose from, sans a white, powdery cast, any hue will suit any skin tone.
- Key Ingredients: Sea fennel extract, wakame extract, hyaluronic acid, plant squalane
- Best For: Highlighting all over the face